The Season of our Apologies

wilsonAccording to the Jewish calendar, Elul is the month where we are bidden to apologize to those whom we may have wronged in the past year. So in this, our season of apologies, I was especially interested in hearing the how Rep. Joe Wilson would say “I’m sorry” to Obama  for publicly calling him a liar during his address to Congress last Wednesday.

Indeed,  politicians are notoriously bad at the art of the public apology.  Witness this whopper from Assistant US Attorney Kenneth Taylor who referred to potential jurors in the eastern Kentucky mountains as “illiterate cave dwellers” back in 2003:

The comment was not meant to be a regional slur.  To the extent that it was misinterpreted to be one, I apologize.

(BTW: If this kind of thing is your cup of tea, I highly recommend the book “My Bad: 25 Years of Public Apologies and the Appalling Behavior That Inspired Them” by Paul Slanksy and Arleen Sorkin.)

Though Wilson’s outburst was undeniably appalling, I would personally say that his subsequent apology actually ranked fairly high on the “Elul-scale:”

This evening I let my emotions get the best of me when listening to the President’s remarks regarding the coverage of illegal immigrants in the health care bill. While I disagree with the President’s statement, my comments were inappropriate and regrettable. I extend sincere apologies to the President for this lack of civility.

As I see it, Wilson gets high marks for apologizing immediately (the same evening), for apologizing directly to Obama, and for not equivocating (i.e. “I’m sorry if I offended.”)  I would also add, though, that he brought down his score somewhat for the qualifier: “while I disagree with the President’s statement…”

Saying “I’m sorry” isn’t as easy as it seems. If you’re looking for some good straightforward guidelines for Elul, here are some tips from ethicist Bruce Weinstein (aka “Bruce the Ethics Guy”):

• Admit your mistake quickly and take personal responsibility for it. Don’t say “We made a mistake” when you mean “I made a mistake.”

• Apologize first to the person you have wronged. That is the person who matters most.

• Speak from the heart. An insincere apology is as bad as no apology at all. People can tell when you really mean it, even if you think you’re a good actor and can fool everyone.

• Realize that “sorry” is just a word. For that word to be meaningful, you must do your level best to avoid repeating the mistake. This means coming up with a strategy and sticking to it.

• Understand that a meaningful apology is a sign of integrity, not weakness. Anyone can blame others, or deny that he or she did anything wrong, or lie about what really happened. Only a strong, self-possessed person can own up to their mistakes, and only such a person commands true respect.

• Don’t be afraid to ask for help. If you can’t do something well on your own, invite others to work with you on the problem. If the problem is beyond your grasp, consider asking someone else to take it on, if it is appropriate for you to do so.

4 thoughts on “The Season of our Apologies

  1. Lori Lippitz

    The only apology that would be meaningful in this case (in my opinion) would be one in which he didn’t apologise for the offense (i.e., the time and manner of rebuke), but for implying that the President was lying. (This, according to, was not the case–and they catch the President on plenty of distortions and ommissions.) The result is that his “base” looks upon him as having spoken truth to power–which means that the effect is just as he would have had it. So what does “sorry” mean, then? Not much at all–it is hollow.

  2. Laurie

    Thanks for this interesting post, Brant. Hopefully after the apology comes forgiveness from the wronged party. It not, the latter will end up carrying around the weight of the injury.

  3. Jake


    Paul Slansky pretty much foresaw the Daily Show with his chronicle of the Reagan years, “The Clothes Have No Emperor.” Highly recommended if you can find a copy.


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